A group of eminent food and travel writers have experienced a road-trip with a difference meeting Welsh food and drink producers and hearing their stories.
The London based group enjoyed the flavours, smells, sights and sounds of some of Wales best known produce, set among some stunning scenery.
It was part of the Welsh Government’s drive to increase awareness of the European Union’s PFN scheme and to promote Welsh food and drink to a wider UK audience, the two-day trip took them from the Brecon Beacons in the south to Anglesey in the north.
The Welsh Government provides help for Welsh producers with applications by funding support, which is delivered by ADAS UK Ltd.
Successful applicants will receive Europe-wide legal protection against imitation and misuse. Famous members of the exclusive ‘club’ include Champagne, Parma Ham and Melton Mowbray Pork Pies.